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GO LOCAL FOR BETTER CUSTOMER ENGAGEMENT ON FACEBOOK

Five Steps to Develop a Localized Social Approach

To be successful in social, brands must continually engage their audience to stay relevant. Regular posts, interesting content, and a localized approach will grow social presences. Recent research has proven that localized Facebook strategies consistently measure three to five times more engagement in comparison to companies leveraging only a single corporate Facebook Page.

This article outlines five steps to help brand marketers create localized social ecosystems and increase engagement with customers:

1. Develop the Corporate Umbrella
2. Segment Your Strategy
3. Bring Personality to Your Local Content
4. Harness the Power of Place Pages
5. Achieve Social Media Management Success

The relationship between a brand and its customer has become more intricate with the growth of social media. To build and maintain an active social community, companies need to develop a content strategy and infrastructure that encompasses both a corporate-wide and localized approach that will appeal to customers’ cultural, regional, and local values.