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RESOURCE LIBRARY

Thought leadership and best practices about leveraging the power of social media.

Downloadable Resources

Go Local for Better Customer Engagement on Facebook
Five Steps to Develop a Localized Social Approach


Turning the Social Media Fire Hose into a Personalized Delivery Engine

Why and How to Segment Your Product Marketing in Social Media


How Customers Really Want to Engage With You in Social Media

Leveraging Social Media for the Long-Term


Successful Large-Scale Social Media Strategy Through Segmentation

Avoid Pitfalls with a Social Media Management System (SMMS)

MessageMaker in the News

One To One Connect Manages Social Content For Marketers
'One to One Connect Manages Social Content for Marketers' Media Post July 28th, 2011 http://www.mediapost.com/publications/article/154932/one-to-one-connect-manages-social-content-for-mark.html Social media management systems continue to rise in the ranks of must-have platforms to support and manage disparate social campaigns. Boston-based One to One Connect... Read more>
List of Social Media Management Systems (SMMS)
  Web Strategist March 19th, 2010 http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/ Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly... Read more>