FEATURES & BENEFITS

Social media gets more powerful every day.
Your ability to leverage it just did, too.

It’s imperative for today’s enterprise marketer to tap into customers and prospects where they live: social media. And, to be successful, social strategies must engage target audiences by employing the people, locations and brand voices they already know and trust.

MessageMaker Social™ is the social media management system (SMMS) that lets you publish and manage targeted content across a large number of social interaction points while generating actionable intelligence.

This smart, simple SaaS solution elevates your company’s social presence among thousands of social Pages and accounts, helping you meet compliance regulations, maintain brand consistency, maximize engagement and generate actionable intelligence — without adding additional human resource costs.

MessageMaker Social™ enables deployment of large-scale social media strategies while providing detailed data for informed, ongoing decision-making. In short, MessageMaker Social will help you leverage the power of social media by taking you far beyond a “one Facebook page fits all” approach.

ENGAGE WITH RELEVANT CONTENT

MessageMaker Social helps grow fans and followers while increasing engagement by letting marketers target content to specific social interaction points based on geographical, sales rep or product interest.

  • Manage multiple large-scale social initiatives across a large number of Pages and accounts
  • Publish a single message that flows content in a controlled way to the identified social interaction point(s)
  • Target by franchisee, location, product, service, sales rep, channel and more
  • Give your teams something to say — content libraries let them easily consume, review and republish content to their audiences
  • Schedule content deployment for today, tomorrow or specific dates in the future with one click

ENSURE BRAND INTEGRITY

MessageMaker Social ensures brand compliance and consistency across all your company’s Pages and accounts, while also allowing for dynamic and personalized elements.

  • Maintain branding look and feel of logo, coloring, graphics, news and other mandatory information
  • Manage compliance and pre-publication approval cycles
  • Set keyword monitoring for specific words and phrases, then automatically notify the appropriate individuals for resolution
  • Control access to social network accounts to ensure security while allowing distributed accessibility
  • Maintain intellectual property rights to all social network Pages and accounts at a corporate level

UNDERSTAND ACTIVITY AND ENGAGEMENT

MessageMaker Social’s analytics and reporting capabilities facilitate greater insight into customer and employee activities and provides visibility across all social media channels helping you maximize content, campaigns and connections.

  • View aggregate data of corporate and employee activities and engagement across all social networks
  • Leverage flexible reporting views to empower employees with analytics for areas they’re responsible for
  • Identify pockets of activity and engagement at a glance
  • Interactive aggregate and granular reporting generates actionable analytics and real-time targeting