WELCOME TO MY PAGE! – 6 EASY STEPS TO SET UP A FACEBOOK LANDING TAB
As more Facebook users start inviting companies and brands (similar to yours!) into their News Feed, it’s important to give them clear instructions how to “Like” your Page as well as an indication of what they can expect after “Liking” it. Below are six steps that will help get your new relationship off to a good start.
- Greet people at the front door not the tradesman’s entrance.
Create a custom tab and set it as the default landing place for new visitors who have not yet subscribed to your Page. This is an important first step and is easy to do by selecting the option in Facebook’s edit page menu. By formulating where and how you will be receiving people, you can clearly define what it is you will do for them and your relationship will begin with open and honest, two-way communication.
- Call it the “Welcome” tab.
While there are no standards – just crowd sourcing – we would recommend you call this landing tab the “Welcome” tab. In the same way websites have a home page, we believe Facebook Pages will universally adopt the term “Welcome” to represent the entry point to a Facebook Page.
- Clearly define your intentions.
Let your subscribers understand what you are going to do, what you are going to say, how often you plan on saying it and what they can expect in terms of response from you in the “Welcome” tab.
- OK, you got them here. Now what?
Design a big arrow and point it at the “Like” button. It may seem like all consumers are 100% Facebook savvy but it’s simply not the case. Right now is the time to be bold with a call-to-action. Do not assume people know which button they need to click to subscribe, lead them there by the hand and show them.
- Thank you for liking us.
Facebook offers an unparalleled cross-platform/cross-browser free communication platform. Whilst it is not the only way to communicate in our online world, it’s a great way to keep in touch with prospects and clients. A small incentive to “Like” your page, such as a white paper, a free video clip or a discount off the first purchase, is an excellent way to grow your fan base.
- Social preference centre.
We are all aware that targeted and segmented messaging is more effective than the one-size-fits all approach and Facebook is no different. Use your landing tab to convey the different subscription options you provide so your subscribers have the best and most relevant experience with your brand.
Using these six tips will help you to engage and grow your user base. Creating tabs in your Facebook Page requires you to use iFrames and to get the full functionality you need to interface with Facebooks API. For help with either of these tasks or indeed for more tips and guidance on using Facebook, please contact us!
Director, European Operations: social/email/app marketing solutions provider @PaulHedgeland